Social Media & Content Creation

Book Launch Social Media & PR Strategy

Social Media & Book Launch Campaigns for Authors, Executives, and Thought Leaders
Crafting Digital Influence, One Story at a Time

In today’s digital landscape, launching a book isn’t just about release day — it’s about creating a story that lives before, during, and after publication.

We offer a corporate social media and book launch strategy designed to position your work for maximum visibility, credibility, and engagement. From pre-launch buzz to post-launch momentum, we handle every phase with precision, creativity, and data-backed strategy — ensuring your book doesn’t just launch, but leaves a legacy.

Our Mission: Build Influence. Create Excitement. Drive Sales.

We blend luxury brand strategy with modern digital storytelling to help authors, publishers, and business leaders craft powerful online campaigns that connect and convert.

Our approach integrates social media management, public relations, and paid advertising into a seamless launch system that amplifies your message locally and globally.

PHASE 1: Pre-Launch Strategy (3 Months Before Release)

Investment: $1,450/month or $4,350 (one-time pre-launch package)

Building anticipation and preparing your digital foundation.

We begin by establishing your brand identity as an author and aligning your online presence with your upcoming release. This phase focuses on visibility, engagement, and strategic anticipation.

Deliverables Include:

  • Author Brand Setup: Social media account creation or optimization (Instagram, Facebook, LinkedIn, TikTok, or X).

  • Visual Identity: Book cover graphic design, branded story templates, and teaser visuals.

  • Meta Ad Campaigns: Design, setup, and management (budget not included; minimum $300/month).

  • Content Creation:

    • 20 Instagram Stories per month

    • 3 social posts per week

    • 1 Reel per week

  • Audience Engagement: Strategic follower engagement to build early excitement.

  • Collaborations: Outreach to influencers, bloggers, and niche media outlets.

  • Public Relations: Full press release written and distributed through PRLog.org and partner media channels.

  • Author Branding Audit: Updated bios, pinned posts, and highlight reels to position you as a professional voice in your field.

Strategic Focus:
Build anticipation, create curiosity, and make your upcoming launch a trending conversation.

PHASE 2: Launch Week (3 Days Before & 4 Days After Release)

Investment: $750 (7-Day Launch Management)

Transforming release day into a digital event.

Your launch week is a moment of impact — and we make sure every post, story, and ad counts. We design and execute a campaign that builds urgency, excitement, and community around your book’s debut.

Deliverables Include:

  • Countdown Campaign: A custom social media countdown (3 days before release).

  • Launch-Day Activation: Curated posts, reels, and stories driving awareness and conversions.

  • Live Events: Coordination for Instagram or Facebook Lives — Q&As, readings, or virtual launch parties.

  • User-Generated Content: Encourage your audience to share reactions, quotes, or book photos with a branded hashtag.

  • Exclusive Promotions: Short-term offers, bundles, or signed edition giveaways.

  • Meta Ads: Design, setup, and management (budget not included; minimum $150/week).

  • Content Package:

    • 10 Instagram Stories

    • 5 Feed Posts

    • 1 Launch Reel

  • Press Release: Distributed to announce the official release to online and local media outlets.

Strategic Focus:
Generate viral attention and turn your audience into active participants in your launch celebration.

PHASE 3: Post-Launch Momentum (1 Month After Release)

Investment: $1,875

Keeping the conversation alive and the momentum growing.

Once the book is live, consistency and engagement are key to maintaining visibility and building long-term traction. Our team continues to manage your brand voice, ensuring your story continues to resonate across all platforms.

Deliverables Include:

  • Social Proof Campaign: Share and highlight verified reviews, reader testimonials, and influencer feedback.

  • Content Production:

    • 20 Instagram Stories per month

    • 3 Feed Posts per week

    • 1 Reel per week

  • Meta Ads: Design, setup, and management (budget not included; minimum $300/month).

  • Interactive Content: Quizzes, polls, and challenges to increase engagement and retention.

  • Collaborations: Continued partnerships with influencers and podcast hosts.

  • Press Release: Written and distributed through PRLog.org with media follow-ups.

  • Performance Analytics: Detailed reporting on engagement, reach, conversions, and ROI.

Strategic Focus:
Transform your launch audience into a loyal readership and establish your presence as a thought leader.

Additional Add-On Services

To elevate your campaign even further, we offer premium upgrades:

  • Monthly Public Relations Strategy & Pitching:
    Personalized media outreach to secure local and global coverage.

  • Podcast Pitching & Distribution:
    Research, craft, and send professional podcast pitches to relevant hosts and platforms.

  • One-Hour Media Training Session:
    Learn how to confidently represent your brand and message during interviews, podcasts, and live events.

  • Global & Local Press Syndication:
    We craft, refine, and distribute your press materials to ensure visibility across top-tier outlets.

Why Choose [Your Business Name]

We understand the power of storytelling — and how to make it seen.
Our expertise in corporate social media, influencer collaborations, and luxury branding ensures your book launch feels both strategic and aspirational.

We combine:

  • Strategic PR & paid media expertise.

  • Luxury-level branding and creative production.

  • Deep understanding of digital engagement psychology.

  • A personalized approach that treats every author like a brand.

With our guidance, your book becomes more than a product — it becomes a movement.

Let’s Bring Your Story to Life

Whether you’re a first-time author or an established voice, our tailored Book Launch Social Media & PR Strategyensures your message reaches the right audiences — and stays there.

📅 Schedule Your Consultation
🎯 Let’s Build Your Launch Strategy

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